In my collaboration with Landish, a Canadian-owned smarter food company, I undertook to revitalize their brand identity, emphasizing a lifestyle-focused approach. Serving as the creative force behind this ongoing project, I worked in various mediums, including new product packaging design, art direction, and crafting an overall online direction.

The essence of Landish's transformation is captured in the emphasis on genuine, lifestyle-centric objectives. The main product, Canadian-Sourced Marine Collagen, requires routine for results.

The goal: creating and building out content that encourages routine- a sentiment mirrored in their product packaging, newsletters, ad creatives for Meta, Pinterest, and Google, and the overall social media content.

As part of the brand revitalization, I played a key role in the creation of a cohesive visual identity, brand style guides, art direction, an introduction of new typography, web design, newsletter design, content creation and packaging. This transformation extends beyond aesthetics, infiltrating strategy across social media and advertising. Through my contributions in crafting relatable ad creatives for Google, Meta and Pinterest platforms and planning engaging social content.

This collaborative journey with Landish is not merely about food; it's an exploration of a smarter, lifestyle-focused approach to nourishment that invites individuals to embrace the genuine essence within.

This project is ongoing as we welcome new product developments and continue to build out strategy around the growth goal posts.