BEFORE
Packaging Design, Art Direction
AFTER
BEFORE
Packaging Design, Art Direction
AFTER
BEFORE
Packaging Design, Art Direction
AFTER
LANDISH
This project marks a complete brand revitalization for Landish, a Canadian-owned smarter food company. The transformation moved the brand from a functional, utilitarian look to a lifestyle-focused identity that feels modern, warm, and engaging while still honouring function.
Through thoughtful design and a refreshed visual language, the new direction reflects Landish’s commitment to innovation in functional nutrition—making wellness more accessible, appealing, and integrated into everyday life.
Art Director + Senior Designer
In my collaboration with Landish, a Canadian-owned smarter food company, I, along with my partner, led a full-scale brand revitalization rooted in lifestyle-focused storytelling. As Art Director and Senior Designer, I wore many hats—shaping the brand across packaging, web design, social media, influencer strategy, content creation, email and newsletter design, and digital advertising (Meta, Google, Pinterest).
A key part of this transformation involved art directing multiple product photoshoots to bring the refreshed visual direction to life. These shoots produced foundational assets used across the website, social platforms, and ads—communicating warmth, clarity, and routine-based wellness.
With Canadian-Sourced Marine Collagen as their hero product—a supplement that depends on consistency for results—the creative strategy focused on supporting and encouraging routine. This was reflected across every brand touchpoint, from packaging and newsletters to ad creative and social content.
My work extended beyond design execution into strategic development, helping reposition Landish from a purely functional supplement brand to one that embodies an innovative, lifestyle-driven approach to nourishment.
Packaging Redesign — Functional Latte Line
As part of the Landish brand revitalization, I led the redesign of their functional latte packaging—an effort to bring greater clarity, warmth, and shelf presence to a product line rooted in wellness rituals.
The previous packaging leaned heavily into a clinical, subdued aesthetic. The new design introduces ingredient-led colour blocking to immediately differentiate flavours and improve visibility on shelf. Each SKU reflects the natural tones of its core ingredients—turmeric, matcha, beetroot, and more—creating a visual language that feels both intuitive and inviting.
This redesign was more than a visual refresh; it aligned with the broader brand shift toward lifestyle storytelling and daily wellness habits. By balancing clarity with character, the new packaging reinforces routine as a key message
CONTENT + VIDEO
I also shot content and short-form video assets tailored for Meta, Pinterest, and Google Ads, as well as organic social. Each piece was crafted to reflect Landish’s refreshed lifestyle direction. From storyboarding, to editing, I ensured every asset aligned with the brand’s new visual identity and messaging.