SEASONS OF SELF by Zoe Pingitore
For Seasons of Self, In co-creation with Zoe, developed a complete brand identity and custom membership portal to support their 8-week cohort experience. Rooted in the rhythm of the seasons—Spring, Summer, Fall, and Winter—the program invites participants to honour their own inner cycles through bi-weekly sessions that alternate between expansion and integration.
The visual and digital experience were designed to feel like a deep breath: soft, minimal, and grounded in ease. The portal supports access to meditations, breathwork, and guided reflections aligned with bi-weekly themes, all wrapped in a visual language that mirrors the gentle transformation at the heart of the journey.
Design
VisuAL IDENTITY + DESIGN
Every project I take on begins with a questionnaire—designed less like a form, and more like a journal prompt. It invites reflection from the owner, creating space to uncover their deeper intentions. My goal is to get to know the vision intimately, while also helping the creator gain clarity on what they’re truly building.
For Seasons of Self, Zoe’s intention was clear: to honour the inner seasons that mirror the rhythms of the Earth. To quiet the noise, and create space for answers to emerge through the 8-week cohort experience.
As we envisioned and built the brand, we explored how each season—Spring, Summer, Fall, and Winter—could be reflected through design. The result was a visual identity rooted in soft, easeful typography and gentle, earthen tones—grounded, spacious, and nourishing.
MEMBERSHIP PORTAL —
For Seasons of Self, I designed a membership portal that feels like a digital retreat—soft, minimal, and deeply intuitive. The central Dashboard acts as a one-stop home base, giving members easy access to everything they need throughout the 8-week cohort. From here, participants can move effortlessly between live session links, integration prompts, and key program updates, all within a calm and spacious interface.
A secondary page—Rituals & Resources—offers deeper support through guided meditations, breathwork practices, journal prompts, and seasonal rituals. This page is designed to feel like an archive of grounding tools, available whenever members need to reconnect or realign with the monthly themes.
The overall design mirrors the pace and intention of the program: slow, clear, and nourishing—an online space that holds members through each season of self.