BEFORE
Packaging Design, Art Direction
AFTER
BEFORE
Packaging Design, Art Direction
AFTER
VO BEAUTY
Rooted in honesty, connection, and care, VO is a skincare brand that celebrates the raw, natural beauty in all of us. In close collaboration with facialist and founder Diana VO, I led a complete brand transformation—from identity design and visual direction to strategy and in-person events.
Art Director + Designer + STRATEGY
My role spanned every touchpoint: art directing photoshoots that spotlight real VO clients and their personal skin journeys, designing a refreshed logo and brand system, and shaping a voice that honours imperfection while encouraging holistic nourishment. Together, we built a visual and strategic foundation that reflects VO’s core message—our skin is real: changing, reacting, and worthy of care as it is.
From content creation and social strategy to Meta ad campaigns and event creative, I worked closely with founders Diana and Mary to evolve VO’s identity into something timeless and rooted in quiet confidence.
This work is more than skin-deep—it’s a reflection of a shared belief that beauty is already present, waiting to be nurtured.
“Your Skin Will Thank You” reflects the heart of this project—celebrating real skin, thoughtful care, and meaningful results.
Packaging Redesign —
We’ve given VO Beauty a packaging refresh — moving toward a more minimal, timeless, and elegant look. Inspired by the purity of our ingredients and the grounding rituals they support, the new design strips away the excess to highlight what matters most: quality, intention, and care. Clean lines, elevated textures, and a neutral palette now reflect the simplicity and sophistication at the heart of VO.
CONTENT + VIDEO + PRODUCTION
For VO, I captured a suite of content and short-form video assets designed specifically for organic social. Each piece was thoughtfully created to reflect the brand’s refined, lifestyle-forward direction. From storyboarding to editing, I ensured every asset was aligned with VO’s updated visual identity and messaging—minimal, nurturing, and rooted in everyday ritual.
In November 2024, I directed and produced VO GLOW, a 200-person event designed to connect community and brand in a meaningful, tactile way. As VO’s first in-person sales experience, the gathering featured skin consultations, reflexology, and ear seeding sessions, alongside a cozy lounge offering matcha lattes made with VO’s Magnetic Matcha and curated snack plates. I created product displays for two hero launches—Barrier Cream, formulated with antioxidant-rich blueberries, and the Manuka Honey Mask, made with local comb from Ontario beekeepers. With a line down the block and Barrier Cream selling out, the event also included a gallery installation tracing VO’s journey from its early days to now, celebrating the people and stories that shaped it.