INSIGHT
Insight is a holistic, booze-free bar and lounge concept that reimagines how we gather, inviting guests to experience meaningful, present connections. This space celebrates mindful indulgence through thoughtful drinks, herbal tinctures, and nourishing snacks that awaken the senses. With a visual identity inspired by calming blue hues and organic, exploratory forms, Insight creates a serene yet dynamic atmosphere that encourages curiosity and connection. While purely a conceptual project, Insight embodies the idea of social spaces that nurture both body and spirit.
I. Brand Identity

Insight is a conceptual brand exploration for a booze-free bar and lounge, inviting you to open your mind and heart through meaningful, present connections with friends. Inspired by my own personal journey with sobriety, Insight fosters a sense of community through culinary discovery—offering herbal tinctures, creative mixes, and nourishing bites. The visual identity draws upon calming blue hues and fluid, exploratory shapes, embodying a serene yet playful atmosphere where curiosity thrives.

