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VO BEAUTY

The brand look and feel were elevated to match the evolution of facialist Diana VO and her clientele. An authentic merging of timeless elegance with a holistic touch.

I. BRAND STRATEGY
II. BRAND IDENTITY
III. MARKETING
IV. SOCIAL MEDIA + CONTENT CREATION
V. PACKAGING

At VO, there is a significant emphasis on celebrating the raw and natural beauty inherent in every individual. The message is to embrace imperfections and value the authenticity of skin. All while nourishing it from a holistic standpoint through topicals, facial treatments and consultations from facialist and founder, Diana VO.

The touch point: Our skin doesn't look like glass model skin that's been airbrushed and retouched on billboards, or ads. Our skin is real, reacting to the environments around us.

Across the brand images, we put true VO clients on the stage to celebrate their own personal skin journeys which reflect connection, community, and authenticity.

At the heart of VO's transformation was a completely revitalizing brand identity which included a logo, tagline, brand style guides and photo art direction.

Navigating the ever-evolving digital landscape, I provided valuable insights into social media strategies, ensuring that VO Beauty's voice resonates authentically. From creating relatable ad creatives for Meta platforms to shaping engaging social content, I contributed to building a profound connection between the brand and its audience.

This journey we've embarked on together is more than just skincare – it's an exploration of a holistic approach to beauty and well-being that invites you to embrace the natural radiance within.
Together, we've woven a narrative of transformation and nature-inspired rejuvenation.

Website re-launch coming February 2024.

Content Creation

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